Advertising and Marketing Communications of Stella McCartney Assignment - 1

Advertising and Marketing Communications of Stella McCartney - Assignment Example led to the brand’s involvement in the design of Olympic kits for all the competition for both Paralympic games and London Olympics in the year 2012. Stella McCartney was also awarded an Honorary Fellowship by the University of Arts London. Stella McCartney is a modern designer brand that is popular for wearable and aspirational. Stella McCartney’s collection includes accessories, women’s ready-to-wear, eyewear, lingerie, fragrance, and kids wear. This brand is clearly conspicuous due to the blend of femininity and masculinity with the signature style that is characterized by natural confidence and sharp tailoring. Ecological and ethical values seem to be the core of this brand. This brand does not use leather, exotic skins, or fur in its products. However, the brand is well known for the vast use of innovation and creativity. Their products are produced using bio-synthetic and organic materials. At the moment, the brand operates 23 different stores in various locations, including London’s BromptonCross and Mayfair, Paris’ Palais Royal, Los Angeles’ West Hollywood, Tokyo, and Milan. At the moment, the brand collections are now available in more than 50 countries through wholesale accounts that include department stores and specialty shops. The brand has 600 wholesale accounts. However, the brand is also available in 100 couturiers through online sales. One of the communication efforts that have been used by the brand previously is the scholarship of design students who adhere to the brand’s ethical perceptions. This has been particularly effective in raising awareness about the brand’s corporate value. The band would also introduce their products through online platforms such as Twitter and Facebook, mobile application and partnership with department shops. These communication strategies have in a way worked well for the brand in the past.

General Factor of Creativity Assignment Example | Topics and Well Written Essays - 1000 words

General Factor of Creativity - Assignment Example Biofeedback, or self-consciousness learning from and simultaneously influencing the environment, is an important structural model for my decision making and the day to day activities of awareness. I find I have to accept mistakes as a given in any undertaking but repeatedly refine and re-focus the will to attain goals that are based in the ideals and beliefs of the highest good and intended to benefit the evolution of human consciousness. (diCarlo, 2010) Activity is only one dimension of the self in my philosophy of creativity, but it is through the creative process that what is lasting and memorable will be achieved in life. Nevertheless, I feel activity should be based on an altruistic motivation to help and assist others in all manners of living, valuing what is shared in a manner equal if not more precious than what is packaged and sold. The balancing of competing interests and maintaining a consistent philosophy, free of hypocrisy, with its own interpretation and application is the key to establishing an identity in works of art or literature born out of the creative process. ... velopment, I believe the personality must come into tune or harmony with the creative spirit and become effortless self-expression in order to be successful. Personality cannot be considered determinant of creativity, for the creative spirit takes force across all personality types. An excellent review of scientific literature on the subject is available in Tomas Chamorro-Premuzic’s Personality and Individual Differences (2007). I find too much in technique in art is equivalent to other forms of overbearing social life and communication, and from this the importance of balance in mind and awareness is made evident. Nevertheless, across all of the moods in my personality, I believe there may be also shared patterns of behavior or thinking that can facilitate creativity by sparking new ideas, critical approaches, or methodologies. Artists and musicians, as well as scientists, generally learn synergetically through combining multiple influences and traditions into a new and uniqu e form at the highest levels of creativity. In this regard, I believe creativity can become related very closely to spirituality in personal self-expression. According to Jungian psychology, as the mind and awareness becomes conscious of more universal themes, the self-expression of the personality on all levels can be expected to change in accordance with this. (Rothgeb, 1992) In this manner, creativity and personality are essentially the same force of self-expression to me, acting across multimedia and other forms of communication or relationship. The open, balanced and conscience-aware personality that is based in altruistic generosity seems the best ideal to for me to strive for in personal relationships, but the subject matter of the subconscious and conscious struggles based on ideals and